Marine & Lawn Hotels & Resorts: Lifestyle
Art Direction, Content Production, Photography + Videography
THE BRIEF
Marine & Lawn brought us on board to create a new suite of lifestyle-led content across six of their hotels in Scotland and Ireland. The aim was to capture the distinct personality of each property while maintaining a cohesive feel across the wider brand.
Each hotel selected the particular spaces, experiences, and details they wanted to bring into focus, allowing us to create content that felt tailored to both the location and its audience. The final deliverables included three lifestyle reels and one website video for each hotel, alongside an overarching brand video and reel that brought the full collection together. We also captured additional photography at every property, documenting the experiences and moments that make each stay unique.
OUR APPROACH
Our approach was rooted in storytelling, creating content that captured not just how each hotel looks, but how it feels to spend time there. While the wider collection sits under one brand, every property has its own character and appeal, so it was important that each one felt distinct in its own right.
Working across six locations in Scotland and Ireland, we developed a tailored approach for each hotel based on its setting, audience, and standout experiences. From slower, more intimate moments to activity-led highlights, the content was designed to reflect the breadth of the Marine & Lawn offering while remaining cohesive across the collection.
The result was a substantial bank of video and photography created to work across website, social, and wider brand use, giving the team a versatile set of assets that felt elevated, considered, and true to place.
COLLABORATORS
Photography: Fore Creative
Videography: Simon Hird
Raffles Hotels & Resorts
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