Community Rail Network
Art Direction, Content Production, Creative Social Media Campaign, Photography, Script Writing + Videography
THE BRIEF
The Community Rail Network (CRN) is the membership body for over 70 community rail partnerships and represents over 1,000 station adoption groups. This growing grassroots movement connects communities across Britain and promotes social inclusion and sustainable travel.
CRN approached us to create a visually engaging social media campaign that would highlight the work of Scottish Community Rail Partnerships and showcase their positive impact on local communities.
OUR APPROACH
We collaborated with CRN to develop a comprehensive brief, including storyboarding, scripting, and location planning. Working closely with the Scottish Community Rail Partnerships, we produced a compelling video that highlights the incredible work being done across Scotland. Alongside the video, we created a suite of striking imagery designed for use across CRN’s social media channels and by individual partnerships.
COLLABORATORS
Videography: Simon Hird
Photography: Calum Huntington
Voiceover: Andrew McBroom
Interviewees: Sally, Bobbie, Roy, Suzie, Eugenie