Dabton House

Dabton House is a splendid Georgian country house nestled within the picturesque Queensberry Estate. As part of the esteemed Buccleuch Group, Dabton offers a range of activities on the estate, making it a unique destination for weddings, private stays, and corporate events.

We were brought on board by the team at Buccleuch to launch Dabton House’s social media presence.

We worked closely with the Buccleuch team to establish Dabton House across multiple social media platforms, aligning our efforts with broader PR activities. Given the property’s historical significance, we also collaborated with the team to refine the brand’s tone of voice, ensuring it reflected Dabton’s heritage while appealing to a modern audience.

We focused on building brand awareness, growing and nurturing Dabton House’s online community, and ultimately driving bookings through a cohesive and engaging social media presence.

Photography: Alix McIntosh