YOTEL
Art Direction, Content Production, Photography + Videography
THE BRIEF
We worked with YOTEL’s US agency, Midnight Sunday, to create a new bank of lifestyle content for YOTEL Porto, built around the idea of a relaxed weekend getaway.
The brief was to capture the hotel and surrounding city through the guest experience, following a couple from check-in and in-room moments to exploring Porto, with content that felt aspirational, natural and made for social.
OUR APPROACH
From casting and production to on-the-ground creative direction, we coordinated a two-day shoot in Porto with a model team of two. Working across the hotel and surrounding city, we captured a mix of photography and video designed to bring the weekend getaway narrative to life, balancing key hotel touchpoints with authentic lifestyle and destination moments.
The final content library included a bank of social-first images alongside color-corrected video footage, giving the YOTEL team a flexible suite of assets to use across its social channels.
COLLABORATORS
Agency: Midnight Sunday
Photography + Videography: Calum Huntington
Models: Alix Picken + Mark Hall
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